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miércoles, 22 de julio de 2009

SENA
ENTREPRENEURSHIP:

Assume the risk and responsibility to design and implement a business strategy or a new business.

Entrepreneurship is a very recent term used throughout the world. The term enterprise refers to a person's ability to make an extra effort to reach a goal or target is also used to refer to the person who started a new company or project, which term was later applied to businesses that were innovative or adding value to an existing product or process
In conclusion, entrepreneurship is that attitude and aptitude of the person who lets you embark on new challenges, new projects, is what allows you to go one step further, going beyond where it has already arrived. Is what makes a person is dissatisfied with what is and what it has achieved, and therefore, want to reach higher goals.

IMPORTANCE OF ENTREPRENEURSHIP:
The venture now has gained a great importance for the need of many people to achieve independence and economic stability. High levels of unemployment, and poor quality of existing jobs, they have created in people, the need to generate their own resources to start their own businesses and move from being employees to employers.
All this is possible only if it has an entrepreneurial spirit. It requires strong determination to renounce the "stability" that offers an economic and employment venture as an entrepreneur, especially if one considers that the employer does not always win if you do as an employee, who is assured of a monthly minimum income that allows you to survive.









SELF LEADERSHIP:
Is the ability to lead himself. If a leader wants followers with the ability to lead car, they should try to assume increasing responsibility and autonomy in decision making. One way of doing this is to enable people to discover their own answers, to propose alternative solutions to problems and are able to solve them without consultation. The less you see items that he can resolve, then the top will have more time to do their job better. Achieve is not easy. The leader has to stop being the "hero" that has all the power and ideas (changing habits). For the follower is not easy, because he has to assume more responsibility at work and of course, also possible failures. When the leader's ideas and decisions, the follower is limited to execute their work without accountability. But when the leader makes his follower to take ownership of ideas, and makes it responsible.

















CORPORATE MANAGEMENT:
The concept of management has preliminary basis for the organization, implying that it applied in a company or a business looks at some of the main objectives for the same. Important consideration in this concept that no company can survive if you do not have any benefit, so you should always maintain a certain level of competition with other companies engaged in manufacture and produce the same products as our own. The concept of management is moving in an environment in which, generally, available resources are scarce, and on this basis, the person in charge of management should apply different formulas to be made this way constantly to persuade and motivate all sources of business capital, to make them support all the projects that the company plans to undertake.
If we focus on the concept of management to carry out the activities of a company, it is important to note that in general, it usually has much more application in the private-owned enterprises, which are better known as the private sector business. However we must say that companies that are in the public sector, ie those that are state owned, also tend to have good models of management, but these are often quite independent of what is the concept of technical management.
And here is where lies the biggest difference, because the private sector, applying the concept of management in the development of their activities get more profits for a company to the public sector, which is why it is important to consider the technical management concept as part of business management. However it is also important to make mention of the fact that logic tell us that private companies have far greater resources than those of the State, and one of those resources is technology, a tool that has helped broaden the concept of management all applications










VISUAL IMPACT:
Is a mass communication to disseminate information to the public or on a good or service through images in order to motivate the public to action: consumer awareness, among others. Through research, analysis and study of many disciplines such as psychology, sociology, anthropology, statistics, and economics that are found in the market study will develop an appropriate message to the public.


















BILL GATTES

Educated at the elite private school in Lakeside in Seattle. The school already had a computer in 1968, and Gates was able to quickly contact with the machine and get a taste for computing. Did not take long to learn and only needed a week to surpass his teacher. Also at Lakeside, Gates met Paul Allen, who later founded Microsoft. Created the software company Microsoft on April 4, 1975, while still a student at Harvard University. In 1976, he left college and moved to Albuquerque, home from hospital, with the company agreeing to the assignment of a language for computers, Basic, 50% of sales. The following year, she learned the business success of Apple and they needed an interpreter for Basic.
In 1980, he met with representatives of IBM in Seattle. To sell the operating system DOS, even though he did not and then bought it at a very low price to a young programmer. IBM operating system that it needed to compete with Apple, which is why the negotiations were flexible. Microsoft wanted to license fees, maintenance, and even the power to sell the DOS to other companies. IBM agreed, considering that the dividend yield would be the hardware, not software. A few days later, Microsoft bought the copyright to Tim Paterson's QDOS working for Seattle Computer Products, for $ 50,000, which sold to IBM as MS-DOS (Microsoft DOS). What attracts attention was powerfully that IBM did not buy the MS-DOS but decide to pay Microsoft a royalty for each copy that is sold with an IBM-PC. What is rarely said is that by the time Gates's mother, Mary Maxwell, were directors of the company in conjunction with United Way CEO of IBM, John Opel.
Aware of the importance of the graphical environment that Apple has shown (originally the graphical interface and the "mouse" was developed by Xerox PARC) in its Lisa computer, it was proposed also to the graphical environment and the "mouse" to operate. Meanwhile, Steve Jobs, Apple's founder, began developing the Macintosh, Apple Bill Gates visited. Offered to improve their spreadsheets and other programs. Threatened to sell its equipment to IBM, which won an Apple-Microsoft alliance. Microsoft was legally technology and graphic environment with a mouse and brought to market Microsoft Windows, Macintosh as a direct competitor.
At the end of the second millennium, the operating system Microsoft Windows (all versions), was used in most personal computers worldwide. Bill Gates is third in the annual list of the largest personal fortunes made by Forbes magazine, with estimated assets of around U.S. $ 56,000 million (2007) .7 In 1994, he acquired a manuscript of Leonardo da Vinci for $ 25 million . The company has been embroiled in several legal proceedings on charges of monopolistic practices, leading to even speculate with the possibility that the U.S. courts requiring the company to divide, as happens with other companies in the past. The charges relate to the linkage of various programs to its operating system, the most widespread, which is considered by his competitors an abuse of dominant position to diversify their products, such as the Internet Explorer browser, media player , Windows Media Player or the Windows Messenger instant messaging included in the Windows operating system, which has earned Windows 1.0, 2.0, / 286 / 386, 3.0, 3.0a, 3.1, 3.11, several versions of NT, 95, versions 98, 2000, Me, CE 1.0, CE 2.0, several versions of XP, Server 2003 and recently went on sale, Windows Vista, in several versions. For 2007 it is expected the release of Windows Server 2008.
On June 16, 2006 made public its intention to abandon his daily duties as head of Microsoft by 2008 to devote himself entirely to the fundación.8 9 The transition of responsibilities will be gradual to avoid adverse conditions in the daily development of the company, continuing as Honorary President of the same.
PROFILE OF EMPRENEDEDOR Bill Gates
Bill Gates is rich, powerful, and a visionary capable of realizing many of their dreams. Not only seems to know what will happen in the future but most likely it will determine their choices. It started with money won playing poker and is now by far the richest man on Earth. He was a shy kid and now Time magazine is considered the second most powerful man in the United States, just behind the president. His ambition goes beyond the money is still a child at play to learn and enjoy doing it. His intellectual curiosity is the basis of all his achievements. In addition, you move your dreams.
ITEMS TO BRING IT TO SUCCESS:
~ He was demanding of himself
~ Perfectionist
~ I had hopes and dreams
~ Perseverant
~ Responsible
~ Ambitious












Donald Trump

Born in New York in 1946, son of the owner of an estate, Donald Trump had a solid academic background before embarking on business life. Graduated in Economics from Fordham University, an MBA course at the prestigious Wharton Business School before joining the family business. His talent for public relations autopublicidad and convinced many investors that was worth betting on their building projects. So he built the Trump Tower on Fifth Avenue in New York and began to diversify its portfolio with investments in casinos in Atlantic City. Soon, his daring projects (and their busy private life) made him a true celebrity. However, his luck ended in the early nineties. After some failed real estate projects, companies Trump came to the brink of bankruptcy with debts of 3,500 million dollars. After a debt restructuring, the magician of the image and got new investors returned to the attack. From then on, everything was doing very well. Trump rebuilt his empire and his wealth is now estimated at about 2,700 million dollars.
PROFILE OF ENTREPRENEURS Donald Trump:
Creative and innovative by nature, Donald has investments in real estate, hotels, casinos and even as a driver has entered The Apprentice television. This eccentric character, who believed that shaking hands is barbaric gesture that transmit diseases, has built his empire on his fantastic skill for public relations.

ITEMS TO BRING IT TO SUCCESS:

He was creative ~
~ Innovative
~ Ambitious
~ Entrepreneurs
~ Responsible
~ Solidary










Carlos Ardila LULEÅ



For the 24 years demonstrated its entrepreneurial flair when insisted produce a gas block that was criticized at the time but ended up becoming successful. His interest in investing in companies with potential for development led him to become the owner of Postobón and then one of the most prominent industry in the country. Today is the owner of a conglomerate with annual sales over $ 4.6 billion and an EBITDA of over $ 1.000 million. The civil engineering graduate of the School of Mines, Universidad Nacional de Colombia, Medellín, was elected manager of the century in Colombia by the deans of business administration of major universities. He has also been nominated several times as the most admired employer in the country. At the end of the 90 experienced one of the most difficult times of their business life. The crisis of the economy caught in a time of high indebtedness, in full expansion Leone Brewery, and to complete, in that period Postobón, your company and the source star of the box, I was being attacked by Coca Cola and see threatened their market share. Postobón have reached a financial liability to the approximate billion pesos, up by a bank debt of nearly $ 800,000 million and payments of nearly a year to suppliers.
Ardila but escaped through the forward sale of the group Leone Brewery Santo Domingo, and a special program of austerity to pay the debt, lower liabilities and focus on the business of soft drinks and juices. In 2004, the industry celebrated 100 years of Postobón and continued with the process of modernization and expansion of plants. As part of strengthening in the beverage industry, he ventured into new segments such as juices, nectars, energy drinks, teas, functional waters, flavored waters, and bought in June 2006, the SA Production of juices, the juice business of Bavaria, U.S. $ 55.3 million. In the agribusiness sector, the Organization Ardila Lulle pioneered the production of biofuels from sugar cane. At present, fuel ethanol produced at a rate of 675,000 liters per day, equivalent to 12,000 barrels of oil a day. Also ventured into the business of electricity cogeneration from sugarcane bagasse and in 1997 became the first private producer to sell power.
This year, managed to save Coltejer Ardila of liquidation, sold to the Mexican multinational Kaltex, which ensures the survival of the brand and stability of employment for hundreds of workers, which was their biggest concern. With his guidance, the growth of the Organization Lulle Ardila has been accelerated, each company has achieved an undisputed leadership in its respective activity.

PROFILE OF ENTREPRENEURS LULEÅ Carlos Ardila
His life and example has been the consistent practice of an iron fighting spirit founded on a profound respect for the values, issues that are reflected in the structure of an organization that now participates in all major sectors of the economy. Ardila Lulle Organization is formed by a group of companies engaged in production, processing and marketing of goods and services, which allow you to participate with determination in the development and progress of the country.
ITEMS TO BRING IT TO SUCCESS:

~ Spirit of battle
~ Responsible
~ Ambitious
~ Entrepreneur
~ Perseverant
~ Demanding

















JULIO MARIO SANTO DOMINGO

It is an industrial member of the Colombian family in Barranquilla Santo Domingo, the Caribbean region of Colombia. In the list of World Billionaries of Forbes magazine as the richest man in Colombia in 2009, [2] with a personal fortune of U.S. $ 4,000 million, 1,400 million less than those recorded in 2008 [3] by the same publication. The fall is attributed to the global economic crisis. In 2007, he was U.S. $ 5700 million [4].
Main shareholder is Grupo Empresarial Bavaria and valorem, which controls over 100 companies around the world, including Caracol TV and the newspaper El Espectador. In 2005 conducted a financial transaction in which brewery Bavaria SA merged with the South African company SAB Miller. Santo Domingo in this merging acquired 15.1% of SAB Miller, becoming the second largest shareholder of the second largest brewer in the world.
He is the son of Don Mario Santo Domingo pioneer of commercial aviation and Beatriz Pumarejo Colombiana. He married twice, first with the Brazilian aristocrat Edyala Braga, who took Julio Mario Santo Domingo Braga (RIP) and the second time with the Samaria Beatriz Dávila (distant relatives), with whom he had Alejandro Santo Domingo Dávila , who is preparing to manage the affairs of his father, and Andres Santo Domingo Dávila, who was inclined to the arts and music.
The daughter of Julio Mario Santo Domingo, Jr. called Tatiana and is the current girlfriend of Prince Andrea of Monaco CASIRAGHI. Julio Mario Santo Domingo live in Park Avenue in New York, has a residence in Paris and a private island in Baru, Colombia.
The operator is a character so loved as hated in Colombia. Perhaps two of the strongest criticism to him lie in management that gave Bavaria brewery when it acquired control to merge with Eagle Brewery, owned.
One of the main points has been its influence on national policy for exemptions and deductions to determine the taxes payable by the brewer in the country, thus to Bavaria for the past 40 years.




The other was due to liquidity management in Bavaria, after the merger took place with Eagle. Bavaria traditionally devolved property, began in the hands of the control of Santo Domingo to perform a series of acquisitions and investments in sectors that were not covered by the activity brewing and beverage industry. Investing large sums of money in companies that directly Santo Domingo had a minority stake, Bavaria became a vast holding company with investments in the aviation industry, forestry, aluminum, chemicals, among others. Bavaria potentiates the reversal of the reversal of Santo Domingo in these companies, who eventually multiply your fortune at the expense of resources of the once democratic Bavaria.
Many companies who were part of the Grupo Santo Domingo, where the resources were invested in Bavaria, had to be sold to foreign investors (Avianca, reforesting of the Coast, Caracol Radio, Celumóvil, among others).
The business magnate Julio Mario Santo Domingo was not only owner of the brewery Bavaria (company sold to the South African SABMiller), but also another range of companies well known in Colombia as the airline Avianca, sold to businessman Germán Efromovich, owner of the group Synergy; Celumóvil telecommunications company, sold to BellSouth and now owned by the Spanish Telefónica, the company Internet and TV Cable TV, whose current owner is the Mexican magnate Carlos Slim Helú, sofas, an assembly of Renault automobiles and Toyota, the Colombian headquarters of Reynolds Aluminum Company, and the air carrier by helicopter Helicol.
Today, in partnership with the Sanford, Santo Domingo is the owner of two companies engaged in the production of raw materials, Biofilm SA and Propilco S.A. Other companies that are still valorem or on behalf of the group are the Santo Domingo newspaper El Espectador, Cromos magazine and TV channel Caracol Television, among others.

ENTREPRENEUR PROFILE JULY MARIO Santodomingo

The smell good for business, perhaps one of its greatest qualities led him to venture into areas other than those which had traditionally operated radio beers and yielding to the temptation to enter other as television, newspapers, manufacturers, cellular and sodas. Despite being the decade of further expansion and economic and political influence for their business, 90 were the most turbulent for industrial Barranquilla Julio Mario Santo Domingo, when they tested their ability to handle a crisis.

ITEMS TO BRING IT TO SUCCESS:

~ ~ Ambitious
~ Perseverant
~ Demanding
~ Responsible
~ Thanks to all of its intelligence studies










COMPARATIVE TABLE OF PROFILES

ENTERPRISING CHARACTER
ENTREPRENEUR PROFILE
Bill Gates
Bill Gates is rich, powerful, and a visionary capable of realizing many of their dreams. Not only seems to know what will happen in the future but most likely it will determine their choices. It started with money won playing poker and is now by far the richest man on Earth. He was a shy kid and now Time magazine is considered the second most powerful man in the United States, just behind the president. His ambition goes beyond the money is still a child at play to learn and enjoy doing it. His intellectual curiosity is the basis of all his achievements. In addition, you move your dreams.
Donald Trump
Creative and innovative by nature, Donald has investments in real estate, hotels, casinos and even as a driver has entered The Apprentice television. This eccentric character, who believed that shaking hands is barbaric gesture that transmit diseases, has built his empire on his fantastic skill for public relations.
Carlos Ardila LULEÅ
His life and example has been the consistent practice of an iron fighting spirit founded on a profound respect for the values, issues that are reflected in the structure of an organization that now participates in all major sectors of the economy. Ardila Lulle Organization is formed by a group of companies engaged in production, processing and marketing of goods and services, which allow you to participate with determination in the development and progress of the country.
JULIO MARIO Santodomingo
The smell good for business, perhaps one of its greatest qualities led him to venture into areas other than those which had traditionally operated radio beers and yielding to the temptation to enter other as television, newspapers, manufacturers, cellular and sodas. Despite being the decade of further expansion and economic and political influence for their business, 90 were the most turbulent for industrial Barranquilla Julio Mario Santo Domingo, when they tested their ability to handle a crisis.











PROFILE LENDY VALERIA CASTRO GUEVARA

I am a woman entrepreneur, charismatic and proactive. Fulfilling my duties and responsibilities assigned to me when, I'm creative and I always try to improve my environment with ideas that are useful at the time. I am punctual, respectful and always eager to get out ahead. I try to fulfill my goals and in the future I will perform my dreams, with effort, dedication, patience and leave without dropping any difficulties or setbacks. I'm a woman capable of success and you win, that work both individually and in groups to achieve positive results.

AUTOLIDERAZGO OF REFLECTION AND ENTREPRENEURSHIP

These aspects are essential to succeed and meet proposed goals and dreams in the long term. As we saw the car were leadership and entrepreneurship qualities in each of the biographies listed and highlighted to see how each of these characters dreams fulfilled, even setbacks and difficulties that were presented, all the constancy and no desire to lie with failures. The order is important to the leadership time for themselves, and proposing action to get results, where the leaders themselves can be so with others.

AUTOLIDERAZGO:

The lead car is of great importance as to become a good leader must first learn to lead auto, being responsible and autonomous decision making.
This is of great importance to everyday life as they can be purchased in any security situation.

ENTREPRENEURSHIP:

Entrepreneurship is taking the risk and responsibility to design and implement a business strategy or a new business. Is to take the initiative and achieve something, to have responsibility, ambition, goals and dreams to succeed.

















DEFINITIONS

SUPPLY AND DEMAND:

The system of market economy, to develop their functions, based on the free interplay of supply and demand. We shall now focus on the study of supply and demand in a market for a specific property. Suppose that the plans for each buyer and seller are each totally independent of any buyer or seller. In this way we ensure that each of the plans of buyers and sellers depend on the objective properties of the market and not speculate on possible behavior. Of others. With these features will have a perfect market, in the sense that there is a very large number of buyers and sellers, so that each performs transactions are small in relation to the total volume of transactions.

Inflation:
Continued and sustained increase in the general price level of the economy. Is the generalized rise in prices of goods that are traded on a deteriorating economy and indicates the purchasing power of money. It is calculated monthly by DANE. Inflation is the sustained and widespread increase in the price level of goods and services, measured against a purchasing power. Is also defined as a drop in market value or purchasing power of a currency in an economy in particular, which differs from the devaluation, since the latter refers to the fall in the value of the currency of a country in relation to another currency traded in international markets as the U.S. dollar, the euro or the yen. Inflation is the sustained and widespread increase in the price level of goods and services, measured against a purchasing power. Is also defined as a drop in market value or purchasing power of a currency in an economy in particular, which differs from the devaluation, since the latter refers to the fall in the value of the currency of a country in relation to another currency traded in international markets as the U.S. dollar, the euro or the yen.


Deflation:

Deflation is a decline in prices throughout the economy that lasts for several periods (at least two quarters, according to the International Monetary Fund). Therefore, it does not fall in prices in specific sectors or that occur in a timely manner. Deflation is the opposite phenomenon of inflation.
A distinction deflation disinflation, a term that appears with some frequency in the media. Deflation is defined as a deceleration of prices, ie, still growing but at a slower pace, while deflation imply negative rates of change of CPI.
Deflation occurs when the supply of goods and services in an economy exceeds the demand, the industry is forced to cut prices to sell its production and not be forced to accumulate stocks.

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